How to Link to Photos and
Economic Development Agencies
Chambers of Commerce
Virtual Tours and much more.
How To Place Your Logo and Link It To Your Home Page

If I said you could advertise in a newspaper in color everyday for all your listings all year long and that it would be free, that is pretty exciting from a marketing point of view.  Well the internet is 50 times as large and yes you can do it free.  All that is required is a web site and an Executive Membership with us.   You literally become a publisher.  If a brochure is on your desk only you can see it.  If it is on the internet over 600,000,000 people potentially have access to it.

And it is true, a photo is worth a thousand words. However a bad photo can hurt your marketing so be careful.

The concept for placing photos is this: if you were to place it on our server there would be a charge.  However if you place it on your server there is no cost. 

So the concept, is to place the photo on YOUR server, and when you place your "Have" on ICIWorld, you place a link in the message on ICIWorld to the photo on YOUR server. Your photo will appear in your ads on ICIWorld and in the EMail that is sent out to the real estate industry.

There are other reasons other than cost for doing it this way. 

• You control the link to the photo;
• You can place the link to the photo in your EMails to other people;
• You can place the link to the photo on other services on the Internet;
• You maintain the photo on your web site and the URL or the link to that photo remains constant;
• If you linked to a photo on MLS, the moment the listing expires or you modify it, the link changes to the photo;
• If you sell the property, the person who buys the property may want to sell it again sometime and you will still have the photo available;
• You may wish to use it again in a presentation of SOLDS for yourself, and more.

On your web site, you can place photos free.

You can place Haves/Wants at www.iciworld.net free. You can link to the photos on your site free.  Here's how to do it.

How To Link Photos Free

You can get a photo off MLS by simply placing your mouse over the picture of the photo until your cursor turns to a hand and a finger.  Click your right mouse button once and a little screen pops up. You can save the photo to your computer.

You must upload this photo to your web site. You could send it to your web site designer by EMail and ask them to place it on your web site. It is a simple task for them. Other services such as the Point2 web sites that we are an official distributor for, offer an opportunity for you to upload by clicking on a button and allowing you to select the photo on your computer. Almost all Internet Service Providers provide absolute free web space when you have an EMail address.  You just have to ask YOUR ISP for instructions to place a few photos on YOUR free web space.

We suggest making about a 20,000 to 30,000 byte jpeg photo and place it on your web site.  Note the link address.  Place your mouse over the photo and the address will appear at the bottom of your browser.  Note the address.

Now on ICIWorld, there is an Internet Links Box on the Have Sheet that you fill out on the internet.

There are two ways to link for photos.

• One way has the photo appear in the message ad.
• The other way, places the word photo in a hypertext link.  People see the word PHOTO, people click on it to see the photo.

I personally like to have the photo appear right in the ad, without having to click on the world photo.  However you must make sure that the photo is small, not large.

On the form for adding listings on ICIWorld, click on Add Link. A Link Helper Box comes up.

In the first of three fields that appear, choose "Make a photo appear in your ad."

In the third field there is a sample of a photo link.  You should paste your link into this field and click on Add Link.

This makes the picture appear in your ad.  I personally like this way unless the picture is too big.
<img src="http://addressofphoto">

The other option is to make a word PHOTO appear in your ad and then people click on it to see the photo.

When you add a listing to ICIWorld, in the Internet Links Box, click on Add Link.  A Link Helper box will appear.  This time choose "Click on the word Photo to make it appear (for large photos).  Paste your link to the photo in the second field that has a sample link.  In the third field, the word photo already appears and that is the word that people will see to click on to see your photo.  You can change that if you want to Front View, etc.

There is no limit to photos however this is a public service.  People will know which property it is and they can go direct.

This makes the word Photo appear in hypertext
<a href="http://addressofphoto">Photo</a>

PLACE THE WORD (PHOTO) IN YOUR SUBJECT LINE at the end.

A good picture is worth a thousand words.  I would not place a bad photo just for the sake of placing a photo.

If you have a photo on your real estate board on the net you can download it to your computer and then transfer it to your web site. Find the photo.  Download this button by clicking on the right-mouse button and selecting "Save this Image As".

How To Link to Economic Development Agencies

You can link to economic development agencies as well.  They help sell the location that the property is located in.  In many cases they have demographics, labor statistics, family incomes, crime statistics, and other things that help convince people it is the best place in the world to locate a business and live.  And you can link to these very expensive web sites absolutely free!

<a href="http://addressofeconomicdevelopmentagency">All about Toronto</a>

How To Link an image or button to Economic Development Agencies

If the economic development agency has a logo, you can place that logo with a link to the economic development agency. It should be small enough that is is almost a button or small picture that people could click on.  Find the logo or image. Download this button or image by clicking on the right-mouse button and selecting "Save this Image As".

How To Link a image, photo, banner, logo, to a web site:
<a href="http://address of economic development agency"><img src="address of image"></a>

They contain demographics, populations statistics, average family incomes, pictures of parks, schools, shopping, the economics of the area, companies, etc. and other features that indicate it is the best place in the world in which to live.

If you provide a link to your community, you will provide a very helpful service.  Again your sellers will like it because you are selling the location and that helps sell the property.  

How To Place Your Logo and Link It To Your Home Page

You can place the button, image, banner or logo of your company in the internet links box in the same way and link it to your web site.
<a href="http://address of your home page"><img src="address of your logo image"></a>

To get the address of your logo image, find it on the Internet.
Place your mouse overtop the image on the Internet,  click your right mouse button, click on properties, look for the URL address, block the complete URL from the http:// to the end. Click on right mouse button, click on Copy.  You can paste it later.  Or, you can download this button or image by clicking on the right-mouse button and selecting "Save this Image As".

You will hear me say that you can have a jet outside your door but if you do not know how to fly it you aren't going anyplace.  The marketing tips including in this Email Help Notice will help you market your properties to more people and in a better way than ever possible before.

Do not hesitate to contact me when you have any questions.

Sincerely
Gary Nusca, CCIM
416-777-2633
garynusca@iciworld.net

REFERENCE.  Also see Help Files The Market ICI Network - Training Program, in the Resource Center at ICI World.